ikea's answer to the cable mess of a tv center

So when I first read about this over at tecrunch I thought for a second it was a joke because of the video.  But yeah other than this awkwardly funny teaser video this actually could be a really cool and creative thing from ikea.  If they can get a decent price and everything works well enough this could actually become kind of a hit.  It probably won't be coming out in the US anytime this year but maybe sometime next year we will be able to get our hands on one of these TV's  I mean entertainment stations?